With years of hands-on experience, a deep love for skin health, and an unwavering commitment to excellence, I’ve built a space where education meets transformation, beauty meets expertise. This isn’t just about skincare, it’s about confidence, strategy, and results.

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about me

Joy Erekosima – Aesthetician | Skincare Formulator | Visionary Entrepreneur | Industry Trailblazer | Beauty & Business Coach

As a pioneering aesthetician, skincare formulator, visionary entrepreneur and industry trailblazer, I have dedicated my career to transforming the way skin health is understood and practiced in Africa. With expertise in advanced skin treatments, cosmetic formulation, and client-centered skincare solutions, I specialize in helping individuals achieve optimal skin health through science-backed treatments and personalized skincare regimens.

As the founder of Soibi Botanicals, Soibi Aesthetic Clinic and Botanical Formulab. I have built a thriving platform where skincare meets innovation. Through my work, I have not only helped countless clients achieve radiant, healthy skin but have also mentored beauty professionals and entrepreneurs in mastering the art and science of skincare, formulation, and business growth.

Beyond Beauty: My Mission & Vision

Driven by the belief that science, innovation, strategy, and passion are the foundation of exceptional skincare and business success, I am committed to advancing the beauty industry, empowering professionals, and transforming skin health on a global scale one breakthrough at a time.

Let’s disrupt, innovate, and shape the future of beauty together.

My Journey: From Personal Struggles to Industry Leadership

My love for beauty started early: I’ve been experimenting with makeup since I was 16. But my skincare journey truly began when I struggled with skin bleaching and found no real solutions around me. In 2018, I made a life-changing decision: I stopped bleaching my skin and committed to rediscovering beauty in its purest, most authentic form.

Determined to understand skincare on a deeper level, I immersed myself in extensive research and enrolled in cosmetic formulation courses, both locally and internationally. Equipped with the right knowledge and scientific education, I was ready to make a real difference.

Turning Knowledge into Innovation

In 2019, I gave birth to my beautiful daughter, Soibi. After childbirth, I battled severe hyperpigmentation, and it became a deeply personal challenge. However, my education in cosmetic formulation empowered me to develop products that healed my skin. That experience fueled my passion even more, I knew I wanted to help others achieve real, lasting skin transformations.

Legacy of Learning & Excellence

I believe in continuous education and mastery, which is why I’ve pursued advanced certifications from world-renowned institutions, including:

✔ Cosmetic Science & Cosmetic Chemistry

✔ Advanced Aesthetic Treatments (Medical Grade Facial, Microneedling, Skin Peeling, Electrocautery, etc.)

✔ CIDESCO & ITEC Certifications – the gold standard in aesthetics & skincare

✔ Certified Acne Specialist (USA) – Advanced acne management & treatment

✔ Semi-Permanent Makeup Certification (Dubai) – Microblading, Lash Extensions, Brow & Lash Tinting

Building My Beauty Empires

✔ In July 2020, I launched Soibi Botanicals: A clinically targeted skincare brand developed for people of color that has now grown into a global household name, helping men and women achieve healthy, radiant skin.

✔ In 2021, I founded my Formulation School, where I have trained hundreds of aspiring skincare entrepreneurs on how to formulate safe, effective, and science-backed skincare products. My mission is to help beauty entrepreneurs create ethical, sustainable brands that truly make an impact.

✔ In August 2022, I launched Soibi Aesthetic Clinic, a premier aesthetic and skincare clinic providing personalized treatments backed by evidence-based skincare and advanced techniques.

✔ In 2024, I introduced my Coaching & Mentorship Program, designed to help skincare professionals and beauty entrepreneurs scale their businesses, become industry authorities, and brand their way to success.

A Trailblazing Visionary Redefining Beauty & Innovation

Beyond the treatment room, my passion extends to education, innovation, and industry transformation. I empower beauty professionals with cutting-edge knowledge, formulation expertise, and strategic business insights to elevate their careers and brands. From pioneering advanced formulation techniques to coaching professionals on branding and business scalability, I continue to push boundaries and redefine industry standards.

Through expert-led courses, business mentorship, and professional education, I bridge the gap between aesthetics and entrepreneurship, ensuring that beauty professionals don’t just create exceptional products and services but also establish sustainable, impactful businesses.

I don’t just follow trends, I set them. And I’m here to help you do the same.

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